Archive for video
The Uniqueness of Humans – Robert Sapolsky
Posted by: | CommentsWatch this. 37 minutes you won’t regret. Stumbled on it earlier. It is amazingly relevant to the top news story today and the reaction to it.
The Irish Borat and the white Tiger Woods – scenes from St. Patrick’s Day parades
Posted by: | CommentsVideo above I posted on my posterous account earlier. The guy at 21 seconds is clearly Irish and does an impression of Borat for the camera. RTE crew had to have copped on that he was taking the piss. Funny guy though.
I stumbled on a post by Big Mental Disease about the parade in Durrow. Blink and you’ll miss it but it looks like the guy playing Tiger Woods for the day has “blackened up”. Is this a total no no nowadays? Is there not a free pass for it on a day when the world goes round wearing leprechaun costumes and shouting “top o’ the mornin’ to ya” ?
Discover Ireland – The Fun Starts Here
Posted by: | CommentsThis new ad from Fáilte Ireland has grown on me. The music, by The Heathers, is a great choice – dynamic, energising and different from what you’d expect in an ad like this. With hotel prices in Ireland now the cheapest in Western Europe, there’s never been a better time to take a break at home. The fun definitely starts here.
Trocaire’s Lenten campaign 2010 is a total SUCCESs
Posted by: | CommentsTrocaire’s Lenten campaign this year has a clear message :
“A hungry child cannot learn. A hungry aduly cannot work. But it does not have to be this way. Over the years, we have seen first hand how a little can make a huge difference.”
Don’t know about anyone else, but the above ad running on Television at the moment has to be one of the most powerful I’ve seen in a long while. It is a simple, unexpected, concrete, credible and emotional story. That’s the SUCCESs Chip and Dan Heath talk about in their book, Made to Stick. (PDF of the SUCCESs model here )
The TV ad is backed up by equally effective online banner ads such as this one on the Irish Independent website.
One user left a reply on the TV ad on YouTube saying :
This ad has to be one? of the best ads not only Trócaire has ever made, but of any Irish charity. The reason I say this is because it was the first of these ads that actually made me give a donation.
Can there be any higher praise for a campaign than that?
