Archive for video
Discover Ireland – The Fun Starts Here
Posted by: | CommentsThis new ad from Fáilte Ireland has grown on me. The music, by The Heathers, is a great choice – dynamic, energising and different from what you’d expect in an ad like this. With hotel prices in Ireland now the cheapest in Western Europe, there’s never been a better time to take a break at home. The fun definitely starts here.
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Trocaire’s Lenten campaign 2010 is a total SUCCESs
Posted by: | CommentsTrocaire’s Lenten campaign this year has a clear message :
“A hungry child cannot learn. A hungry aduly cannot work. But it does not have to be this way. Over the years, we have seen first hand how a little can make a huge difference.”
Don’t know about anyone else, but the above ad running on Television at the moment has to be one of the most powerful I’ve seen in a long while. It is a simple, unexpected, concrete, credible and emotional story. That’s the SUCCESs Chip and Dan Heath talk about in their book, Made to Stick. (PDF of the SUCCESs model here )
The TV ad is backed up by equally effective online banner ads such as this one on the Irish Independent website.
One user left a reply on the TV ad on YouTube saying :
This ad has to be one? of the best ads not only Trócaire has ever made, but of any Irish charity. The reason I say this is because it was the first of these ads that actually made me give a donation.
Can there be any higher praise for a campaign than that?
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Bank of Ireland – New York, New York
Posted by: | CommentsVia Rate The Telly
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Bobby McFerrin does the Wizard of Oz in under 8 minutes
Posted by: | CommentsCure the back to work blues and look at this… Brilliant.
The Wizard of Oz should definitely be the follow up to the #asyouwish Twitter viewing… #notinkansas anyone?
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