Archive for telly
Trocaire’s Lenten campaign 2010 is a total SUCCESs
Posted by: | CommentsTrocaire’s Lenten campaign this year has a clear message :
“A hungry child cannot learn. A hungry aduly cannot work. But it does not have to be this way. Over the years, we have seen first hand how a little can make a huge difference.”
Don’t know about anyone else, but the above ad running on Television at the moment has to be one of the most powerful I’ve seen in a long while. It is a simple, unexpected, concrete, credible and emotional story. That’s the SUCCESs Chip and Dan Heath talk about in their book, Made to Stick. (PDF of the SUCCESs model here )
The TV ad is backed up by equally effective online banner ads such as this one on the Irish Independent website.
One user left a reply on the TV ad on YouTube saying :
This ad has to be one? of the best ads not only Trócaire has ever made, but of any Irish charity. The reason I say this is because it was the first of these ads that actually made me give a donation.
Can there be any higher praise for a campaign than that?
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Retail Therapy with Feargal Quinn
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Looking forward to this new TV programme with Feargal Quinn starting next week on RTE1.
More info over on Rate The Telly
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Breff/Biff/Briff?
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Scary stuff this. Reading about Breffny Morgan in the Herald this evening immediately brought the image of Biff Tannen to mind. Biff is a big, thick, inarticulate lunkhead with very poor education. Breff is a big, thick, inarticulate lunkhead with a Harvard degree. You might have missed the fact that Breff had a degree from Harvard – he only mentioned it at every opportunity during his appearance on The Apprentice.
Breffny wants to take over Bill Cullen’s business and rename it Breff Enterprises. He tells the newspaper that he is “consumed by money, or at least the pursuit of it”. Now you see why Biff Tannen came to mind. Biff became a money obsessed tyrant in Back to the Future II and didn’t treat Marty’s ma very well (although I give him credit for the boob job he gave her – nice).
BTTF II showed how corrupting money is and I really do hope Breffny doesn’t truly get wrapped up in the pursuit of money. No good can come of it. I’d hate to see him take up a cigar habit, lose all his hair, steal Jackie Lavin from Bill and give her a boob job and then start slapping her around the place. It’s not something a Harvard boy does and he can never use the fact that he’s from Cork as an excuse for bad behaviour.
I think he’s got a bright future ahead. Money obsession apart he seems like a nice chap, so I wish him well as he works to find his niche.
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