Saw a couple of tweets over the last few days about the hoarding around the Abercrombie and Fitch shop in Dublin which is due to open this year sometime. Accompanying the tweets was a photo of the hoarding along with complimentary messages about the abs on the guy in the photo.
The hoarding covers the whole front of the building. The muscle man in question towers over this historic part of Dublin. His appearance on College green hasn’t raised any eyebrows from anyone on Twitter as far as I have seen. This is despite the fact that the photo is very suggestive.
Back in 2006, Burger King got in trouble with Dublin City Council for plastering their building on O’Connell street with advertising for their ice cream. As they hadn’t sought permission for the erection of the banner, the council instituted proceedings against the company under the Planning and Development Act. A council spokersperson said that “The banner wouldn’t exactly be complementary to the historical architecture on the street”.
I’m guessing Abercrombie and Fitch have sought necessary permission for this advertising banner, but it’s definitely not complementary to the historic nature of College green. It’s vulgar and distasteful.
Imagine for a moment the banner looked like this:
I’m pretty sure we’d have a bit more comment about it on Twitter and other media. And it wouldn’t be complimentary at all.