Trocaire’s Lenten campaign 2010 is a total SUCCESs

Trocaire’s Lenten campaign this year has a clear message :

“A hungry child cannot learn. A hungry aduly cannot work. But it does not have to be this way. Over the years, we have seen first hand how a little can make a huge difference.”

Don’t know about anyone else, but the above ad running on Television at the moment has to be one of the most powerful I’ve seen in a long while.  It is a simple, unexpected, concrete, credible and emotional story. That’s the SUCCESs Chip and Dan Heath talk about in their book, Made to Stick. (PDF of the SUCCESs model here )

The TV ad is backed up by equally effective online banner ads such as this one on the Irish Independent website.

One user left a reply on the TV ad on YouTube saying :

This ad has to be one? of the best ads not only Trócaire has ever made, but of any Irish charity. The reason I say this is because it was the first of these ads that actually made me give a donation.

Can there be any higher praise for a campaign than that?