Reading Mr. Tayto’s book recently got me thinking about why Tayto have never capitalised on the name and brand by opening a retail outlet. New York has an M&M’s and Hershey store, no reason why a Tayto world wouldn’t work in a shopping centre in Dublin.
As well as having the full range of Tayto products at factory prices, there is opportunity for merchandising. Tayo tee shirts, mugs, mousemats etc etc. The chief spud himself could be there every day or at the weekends for photo opportunities. A Tayto cafe somewhere in store as well, selling crisp sambos. Freshly cooked kettle crisps anyone? Just visit Tayto world. I know I’d visit.