Sony Reader at Waterstones happy ending

About 2 weeks ago I wrote about the Euro pricing of the new Sony Reader models going on sale in Waterstones.

The touch model retails at £249.99 in the UK and was set to go on sale for €359.99 in Ireland. The Sony Pocket model (retail £179.99) was due to hit the shelves here for €249.99.

I forwarded my blog post and questions about pricing to Waterstones and I’m happy to report that as a result of these enquiries Waterstones have rectified the pricing issue. The new Sony Readers will go on sale in Irish stores with these prices:

Sony Pocket : €225 (€249.99 before)

Sony Touch  : €315 (€359.99 before)

Thanks to Neil at Waterstones for getting to the bottom of the issue.

So next time you see a price that looks wrong to you, it pays to make enquiries with the retailer. Light a candle rather than curse the dark.