I noticed with passing interest the sign on your shop window in Dublin, Ireland. It proudly proclaimed that you had won the “Best budget retailer on the High Street” award. It was voted for by GMTV viewers.
I wish to take this opportunity to point out to you that this is a BRITISH award, not an IRISH award. We don’t have “high streets” over here. It’s an imported term that irks me greatly (along with much of your clothing I might add). Nobody even watches GMTV here – we’re all in bed suffering from stereotypical Irish hangovers.
Actually, Penneys doesn’t even exist in the UK. It’s Primark over there isn’t it? You might be proud of your accomplishments on the “mainland” but how about treating us like an actual distinct market from the UK. I mean, if Penneys won best retailer in Ireland, you wouldn’t put signs up on your UK stores advertising this now, would you?
Just something for you to consider when you’re making up your Point of Sale material. Telling you this now, well in time for Christmas, so you don’t make any Boxing day type signage errors.