Aug
10

A Swatch story

By aj@lecraic

DreamCoats

Saw the above watch in the Irish Indo magazine last weekend and set my mind to buying it. Rang the Swatch store on Grafton Street to check they had it, but no joy. It was part of the Spring/Summer range which had just been retired to make way for the Autumn/Winter range. Big Irish Independent fail by publishing something that was due to go off the shelves 2 days before the newspaper hit the stands.

I gave the Swatch Blanchardstown store a call and spoke with the manager there who basically confirmed that the particular model was no longer available. She took my number and said she would check with head office as there should be one or two somewhere.

Don’t know about you, but I’ve often rang Irish companies about buying product and have left a number for people to call back and they never do. I’ve had 2 different examples of this in the past 6 months – both for high ticket price items.

Swatch, or more specifically, Orla (the manager of the Blanchardstown Swatch store) could give lessons in prompt and efficient service. I got a call back from her within an hour to say one of the watches had been located and that she would ring me again when it was available for collection. When I asked if could collect it at a location closer to me, she worked some administrative magic to make it happen.

3 days later she called again saying the watch was ready for collection. Laser card details were processed over the phone and a receipt arrived in the post the next morning.

All in all, great positive vibes about Swatch after this experience and it’s all down to one person going the extra mile.

Bookmark and Share
ThinkIrish
Any articles/blog posts/photos/stuff of interest I could blog about here ? Send the link direct to my iPhone now
Categories : the biz

4 Comments

1

The Swiss are known for their customer service second to few (if any). It’s hardly rocket science how to keep the customer happy in order for sales to soar and keeping the coffers filled. On these isles I occasionally apologize to a shop assistant that I, the customer, exist. They rarely get the (lame) joke.

So you, AJ, are happy with your new – and rather stylish – wrist adornment. A man of our time – as the punctual Swiss would say.

U

2

It’s definitely not rocket science, but those who do it well deserve to be talked about – heaven knows, there are plenty of blog posts about bad customer service.

3

I have to agree, on the limited number of times I have dealt with Swatch they have been first class. Bought a watch as a Christmas gift, the wrong one. After Christmas Swatch changed it no fuss. Same watch need a clasp tightened same no fuss attitude. Good customer serivce needs to be celebrated. Recently I have taken the opportunity to tell the manager when I have experienced truly exceptional service.
So lets start to shout from the roof tops when the service is good as well making noise when it is bad.

4

You’ve just reminded me I should send Swatch head office a note about this too.

Leave a Comment

Reply New
Clicky Web Analytics