The Roe V Ryanair saga has rumbled on and gained momemtum since Jason first posted about it on his blog last week. When both your parents mention the story and say “did you hear about that other blogger and Ryanair” you know it’s reached critical mass 🙂
It’s just another example of Ryanair’s attitude when it comes to dealing with customers. If they were on the excellent Brandtags.net website, how would they be described? It’s a website that randomly presents a brand name on screen and visitors to the site are asked to type a word that they associate with that brand.
2 words that pop into my mind when someone mentions Ryanair are “cheap” and “nasty”. And yet, people continue, and will continue to fly the airline because of their prices. Niall Harbison has an excellent post about Jason’s experience as a blogger at the hands of Ryanair.
We will see more Roe V Ryanair spats in future, because Ryanair really don’t give a shit about customer care. They operate from a position of knowing their value led offers are compelling for cost conscious travellers. And the majority of us ARE cost conscious when it comes to air travel.
Following the story on Twitter has had my mind working overtime on what could bloggers do to turn this story around and shake off the “lunatic blogger” label. So, if you have a blog and feel so inclined to stick two fingers up to Ryanair and say “You don’t have to be monumentally ignorant pricks all the time” I invite you to blog your “Opposite of Ryanair” story from March 2nd to March 16th.
Blog about any company, large or small, that are the opposite of Ryanair. Give a shout out to those businesses that do give a shit because we don’t talk up the good stories enough. We all have stories about good customer experiences and might not have blogged them – so now is the time. Shops, restaurants, tradesmen, the girl on the checkout, whoever it is, whatever it is – tell people “This is the opposite of Ryanair.”
Maybe, just maybe, Ryanair will see all these and think “shit yeah, we don’t have to be monumentally ignorant pricks all the time” and they might not think we’re lunatics either.