Online idea is interesting – here, mainland Southern England, executed and delivered to your doorstep (organic and seasonal), no problem. At a price. One which many cannot afford. I have observed that awful gap where people would like to follow the ideology but can’t. They have stomachs to fill and have no margin to think about the life of the chicken they are purchasing at a discount price off the supermarket shelf or the vitamin content of a long since plucked carrot.

I myself rather go without the chicken if it wasn’t a happy one, flappping about, scratching and walking during its life time. But then who am I to take the moral high ground?

As to the farmers’ shops on the high street you suggest: Sure, it would be great. But we are talking overheads here – immediately – and many of us, so very unfortunately, feel entitled to food being cheap. If there is one solution to it all, AJ, people should be made to grow their own vegetables, chase their own chickens in the back yard for a fresh egg, learn how to catch an edible fish; not to mention how to slaughter a pig to provide the proverbial bacon – or, if of a sensitive disposition, go vegetarian.

Off to cook dinner,
U

I was really impressed by him alright – a great food ambassador. You could see the reaction of people eating the food – how good it was.

The online logistics would be a nightmare alright – but a start would be a simple listing for the farmers that would enable people to make the first contact.

An online farmers market would be fantastic as the local ones (near me anyhow) are only on once a week. So if you can’t make it you have to wait another week to get your produce. It would probably be a logistical nightmare though trying to organise deliveries and I won’t even begin to imagine the amount of red tape that would be put in front of anyone trying to accomplish it. I’m going to stick to strolling around the stalls, sampling produce and trying new stuff.