Oct
06
Street advertising Wispa bars
By
Saw loads of these on the street this morning. If I hadn’t known Wispas were back already, I would now!
Not sure I’d want to advertise on dirty pavements but it’s certainly different and for the right product and brands I’d say it’s a winner. I had heard about these being done in other countries using some sort of chalk which proved difficult to get off + advertisers fell foul of the authorities. Not so with these ads as it’s just the pavement sprayed clean through a stencil.
More at Enterprise Cleaning.
4 Comments
October 6th, 2008 at 5:28 pm
Oooh excellent idea isn’t it? I wonder do they have to get permission for them or can they just blast away??
October 7th, 2008 at 2:13 pm
Brillant idea saw this before in china, will definitly be take up by other advertisers.
October 8th, 2008 at 10:35 pm
This is awesome, i’m gonna start advertising myself in this way.
Also Rod: nice name.
October 9th, 2008 at 7:53 pm
It’s clever stuff.
This guy has an online portfolio of his arty clean up http://www.symbollix.com/main.html