JC Decaux – probably the best hole diggers in the world

The JC Decaux signs controversy continues to rumble on and rightly so in my opinion. They look poxy for a start, way to big and uglier than the backside of a bus. I can’t understand how public space can be “sold” by Dublin City Council to a commercial company like this.

The photo above shows an advert currently running on one of the signs on Liffey Street in Dublin. They are impossible to ignore.

But guess what? Adverto isn’t a real magazine. I had to go searching to find out what it was, and found an answer on the Creative Ireland forum.

Anyone seen the bizarre sight around town of the controversial new JC Decaux street billboards now featuring the faces of various ‘personalities’ from media agencies around town? Some made-up (?) magazine called Adverto with these peoples’ mugs on the front cover. Is this JC Decaux sucking up to the media buyers? Must be confusing for the ordinary punter…

Seriously, WTF? Given all the bad press about these ugly billboards, they stick an ad for a fake magazine on to massage the ego’s of media buyers?

Why couldn’t they have done some public service or charity advertising instead?

Dublin City Council aren’t listening to the people on this one. I haven’t heard one good thing said about them.

[Note: There is no truth in the rumour that someone went in to Easons looking for a copy of ‘Adverto’ – no truth in that whatsoever. It’s an Urban Myth]

Boards.ie has a very informative thread on the whole issue too