Jun
11

Apprentice Watch – Week 12 – The one where someone got hired

By aj@lecraic

After the day I’ve had, I found it hard to keep my eyes open to watch the final outing of this years search for the “best business talent in Britain”. All I wanted to do this evening was retire to bed after my soup and crackers dinner. I’d probably have given it a miss only for the fact that I started blogging about and so, it would be totally unforgiveable to miss the wrap up party. So here I am in my jim jams for one final fling with my take on tonights episode :-)

I was quite disappointed to learn that I am in the minority when it comes to buying fragrances. Apparantly, 80% of fragrances are bought by women for their men. That leaves me in the 20% minority of independent men who like to smell like they want to smell, and not what a woman wants them to smell like. Ok, well actually in my case it’s the fact that I don’t have a woman to buy me fragrances, but that’s not important right now. For those who want to know what I smell like – it’s alternating on a daily basis between Hugo Boss Pure and D&G The One – go out and smell them for me and tell me if I made a good choice.

Back to the Apprentice though. Our Jennifer was the last one picked for the team, poor girl. I had flashbacks of my own primary school experience of being picked last or second last for games. Used to hate that – if teachers still subject kids to that, I’d like to give them a swift kick up the you know where and tell them it does nothing for a kids confidence to be picked last every time. Anywhoo, I digress once again.

The pairing of Alex and Helene was a match made in hell but I think Alex paired with anyone else would have produced similar results. Claire and Lee started out positively and maintained a good relationship right to the end.

Reading a piece in the Daily Mail today about all 4 finalists, Helene said that she is totally different “in real life” (my words in quotes there). The Mail reporter also said she was very positive and sunny. Where the hell was this sunny and positive aspect of her? She couldn’t have been more dour and negative is she tried. At least Alex gave some effort to be positive. They were damn lucky that the designer came up with the idea of the dual bottle, otherwise their presentation was heading for disaster and total embarrassment.

Initially, I thought that the Roulette idea from Claire and Lee was promising. When I saw the ad and how they decked out the presentation area I changed my mind. Lee got a little bit carried away with his directions to the models during the film shoot and there is obviously a career for him as a porn film director if things don’t work.

Comedy moment of the night was Lee telling the assembled perfume experts that his target market was the man “who wanted to smell like a man”. I swear Sir Alan had tears in his eyes and was trying his hardest to maintain his stern exterior.

From the very severe editing of the presentations, I did think Claire handled herself very well. Lee did ok too but clearly wasn’t comfortable at all. Alex was as wet a lettuce and inspired about as much enthusiasm as that most pointless of all vegetables. Helene might as well have had a straight jacket on for all the emotion she showed. They did get positive feedback on the bottle design though, which was a plus, and I thought this was a sure sign their team would win.

Into the boardroom for the final showdown and all I will say is that if there was any justice in this whole 12 week jamboree, Simon Shaw should have got the job. A genuine and decent chap who didn’t get a fair crack of the whip because he’s too decent. I hope someone has hired him and I wish him well in the future.

Claire and Lee emerged as the victorious team sending Alex off to cry and Helene to fade into the wallpaper. At this point I figured it was going to be Claire who got the job. Lee managed to string a fair few coherent sentences together which he must have been “PWACTICING” for a long time to get right. Claire wouldn’t need to practice any lines because she was born with a lump of Blarney Stone lodged in her throat. According to the Daily Mail article today, this runs in the family. I can only imagine how mind blowingly annoying her family get togethers must be.

Confounding my prediction of either Claire or Alex winning, Sir Alan pointed to Lee and crowned him the Apprentice. I’m pwetty sure he wanted to cry, but that would dent his hard man image. Instead, he held his head down and then embraced Claire. I don’t think he said thanks to the man who made him his Apprentice, which was very odd.

I’m relieved it’s all over and thoroughly depressed at the outcome. I’m struggling to see what Lee has that makes him the Apprentice. I’m struggling to understand what Sir Alan sees in him. But then, I’m not a multi-millionaire businessman. I’m just a fraction of that, but I tell you what, I still think I’d have made a better choice if it was me doing the hiring.

So, that’s it then. The journey is over and we can reclaim our Wednesday nights and ponder over all those business lessons of the past 12 weeks. But hey, we’ve had some laughs, and tears haven’t we?. We skipped the light fandago, turned cartwheels ‘cross the floor…

Nighty night folks, and thanks for reading/commenting over the last few weeks.

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Categories : the apprentice

6 Comments

1

I’m glad you kept going to the bitter end. I had similar feelings last night as I have to be up at the crack of dawn today to learn how to paddle a canoe (another story).

In many respects Lee is the perfect apprentice – a very rough diamond who SirA can mould, develop and nurture over time. He’s unlikely to move on to set up on his own after 12 months (like the first 2 winners) or be so wet and ineffectual that he disappears (Simon, from last year).
He does have a spark for something, but the first thing that needs to tackled is his macho geezer act.
Having said that, I still haven’t forgiven him for leading the bullying attack on Sara a few weeks ago.

Claire is probably gutted, but she is still too much of a big potty mouth who doesn’t listen.

Alex and Helene were there as a gimmick, they merely made up the numbers to provide a new twist for the final (4 instead of 2). I’m betting SirA would have found a way to make Lee and Claire the winning team no matter what happened. As it was, Alex and Helene made a few too many basic business errors (again!) so the choice was easy.

I’m also glad its over. I’ve got Wednesday night back, it feels like part of my life has returned.

2

Dear independent AJ, so glad to hear you don’t use “Brut” – if ever there was a smell.

I occasionally try scents designed for men on myself. The funny bit being that the sales assistants (even those in classy joints) will then spray a little on a card board stick, by way of sample. When offering them my own wrist instead, they look at me aghast and say: “But it’ll smell different on the gentleman.” Really? Well I never. Yet, a bit of cardboard appears to fit all of your gender.

I always remember how the smell of a very, very, very young man’s clothes caught my first imagination. Years later I realised it was his mother’s choice of washing powder. It’s stayed with me forever. And yes, he still is my bestest and oldest friend though, with his mother since dead, he now washes his own clothes – and I haven’t smelt them for a while.

As to the typical 80/20 rule you mention: I don’t know. In my experience it’s men who buy perfume for women not the other way round.

When next in town I shall try both “Pure” and “The One” and see how it pans out when hitting my skin.

U

3

Hugo Boss Pure is YUM – verrrry good choice.

I also think Sir Alan made a good choice too. Lee is quite a likeable chap. Although I did have a bit of a soft spot for Claire, but I’m sure she’ll be successful elsewhere.

4

congratulations on your coverage of it all!
didn’t alan get to decide the winning team himself?

Sir Alan was nothing more than a lucky del Boy though, wasn’t he? selling television arials from his van and all.

5

@Paul – It will be interesting to see how it all pans out for him – rough diamond is a very good description. He could do with a good shave though.

@Ursula – Was never a fan of Brut although my older brother used to douse himself in it during his disco days!

@Annie – There’s no denying he’s a likeable sort of bloke. I think I’m just trying to comes to terms with the fact that my detective work in trying to predict a winner didn’t work out :-)

@B’dum B’dum (that’s hard to type you know that?) – It’s a long way from penny apples you might say ;-)

6

Most people type BdumX2, but then it loses the buzzcocksiness of it all.

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