Coca Cola update #2
Writing by aj@lecraic on Monday, 9 of June , 2008 at 10:25 pm
Simon Berry’s idea to have Coca Cola deliver life saving rehydration salts via their worldwide distribution network has moved onto the stage of direct dialogue with the company itself.
Simon had a conference call with Coca Cola last Thursday which was overall positive. The meeting brought the Coca Cola people up to speed on the genesis of the idea and the Facebook campaign which now has almost 2,000 members.
Simon sees the meeting as “a good trust building exercise” and that “active engagement with the right people in a global business isn’t a bad start”. I totally agree. I don’t think anyone could expect a first meeting like this to have delivered anything more, so it is onwards and upwards and the next meeting will be face to face with Coca Cola at the end of June.
Links :
Coca Cola Campaign nominated for New Media Award
Join the Facebook Campaign here
le craic’s previous posts on the campaign here and here
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Category: current affairs, reallyusefulgroup(tm)
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Comment by Simon Berry
Made Saturday, 5 of July , 2008 at 1:45 pm
Hi Alan
Thanks for your on-going support with this campaign. You may be interested in the follow-up interview I did last week for Radio 4’s iPM Programme:
http://beamends.typepad.com/simons_blog/2008/07/follow-up-inter.html
With best wishes
Simon
Pingback by le craic » Coca Cola update #3
Made Sunday, 6 of July , 2008 at 4:18 pm
[...] Berry has been very busy with the Coca Cola campaign. Since the last update I posted, he has had a face to face meeting with Coca Cola and presented at the 2gether08 [...]
