Very good news from Simon Berry about the campaign for Coca Cola to use their phenomenal distribution capability to deliver life saving rehydration salts.
Coca Cola have responded to the idea and are happy to talk to Simon more about it. This is just wonderful news. He has also been on Radio 4 and you can hear the full interview on his site also.
About 4 min 50 seconds into the interview Simon recounts attending a council meeting in north east of Zambia. Waiting for the meeting to start he picked up a newspaper with a mother holding her dead child. The headline read:
“When 1 in 5 children doesn’t die from dehydration, then we’ll take some notice of the aids epidemic.”
For me, this really does highlight how much life saving potential could come from Simon’s efforts.
Once again – the link for the Facebook campaign is here so you can show your support. It has been growing very strongly but needs more support so please do all you can.
Thanks again for helping promote this idea and for providing another brilliant graphic! Can I use it? Here’s an update for your readers. I have now had a telephone conference meeting with Coca Cola’s Global Head of Stakeholder Relations AND we are meeting face to face on 16/6.
Like you, can I ask facebook users to please join the facebook group and invite their friends. We could really make a difference here. Before the group I was making no progress at all!
You can also follow progress and catch up on the full story here: http://www.simonberry.net There is a write-up for the telephone conference there.
Thanks
Simon
Hi Simon, no problem – feel free to use the graphic. I will post an update about the campaign here soon, didn’t get a chance yet.
AJ
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