First read about this on Paul’s website which led me to Simon Berry’s website and the genesis of a brilliant idea.
Simon first came up with it 20 years ago but it lay dormant for some time. He was driving through the bush in NE Zambia. In this area, 1 in 5 children died before the age of 5 from dehydration.
Roll forward to the beginning of May when he is reading a comment by Coca Cola on a live blog event organised by 10 Downing Street. He contributed these words:
What about Coca Cola using their distribution channels (which are amazing in developing countries) to distribute rehydration salts? Maybe by dedicating one compartment in every 10 crates as ‘the life saving’ compartment?
Coincidentally, a short time after this blog event, Simon was listening to the radio. Annie Lennox was on Desert Island Discs and she said :
we live in a time when we can distribute Coca Cola to all corners of the World but children still die, usually of dehydration
It’s almost as if the planets are aligning to make this idea happen.
You can read the various posts on Simon’s blog directly to give you the full detail. My reason for writing about this is I just joined Facebook specifically to show support for this idea. I’ve never had a reason to until now.
If you have an account on Facebook, could I ask that you do the same?