Iron Man Branding

Writing by aj@lecraic on Sunday, 11 of May , 2008 at 11:19 am

Haven’t seen Iron Man yet but I definitely don’t want to miss this one on the big screen.

Roundup of some reviews here.

• Filmreviews.ie
• The Vast Picture Show 
• Critical Mass 
• Cormac Moylan 
• The Crabling Otter

I love the branding of the film itself. All of the posters I have seen are anchored with the Iron Man wording which just jumps off the page, and literally whacks you in the face. It reminds me of the Yorkie Bar. If I knew nothing about Iron Man – never saw a trailer and only saw a poster with the words ‘Iron Man’, I’m pretty sure I could work out what sort of film it was even if the title is a bit of a giveaway

It’s easy to overlook the fact that something as (seemingly) simple as a font selection affects our perception, but it does. Take a look at the difference between Heat magazine and Vogue (for example), to see how a font conveys a whole different look and feel.

Typography is a whole art and science by itself.  Clever marketers know this and will get the best people working on their identity and brand. Tim Girvin worked on the branding of Iron Man, and has a post on his blog about the work he did. A fascinating read.

Keep an eye open during the week and really notice the typography used all around you. Be careful when crossing roads though. I once nearly walked under a Luas as I was so busy trying to work out what font Insomnia were using on a poster that caught me eye.

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Category: current affairs, design, reallyusefulgroup(tm)

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