Shop window poster design #101

Someone needs to start offering courses on how to create a shop poster. The likes of The Chancer, Jazz Biscuit, Rick O’Shea and others have posted before showing some classic examples of bad grammar, spelling and punctuation in posters. I would go through their archives and pick some out, but I’m too lazy to do that so I just want to add another example of bad poster making.

It concerns the use of multicoloured, wavy text as seen in the Special Offer of this most excellent poster for Andrews Liver Salts. I never have my camera on hand when I pass these examples by in the street, but they just get on my wick. Note to anyone considering using wavy or multicoloured text – please don’t do it. You are wasting toner in a futile effort to grab my attention.

Take a leaf out of Tesco’s book and use bold black text on a yellow background. It’s been scientifically proven that this combination draws the eye. Whether or not this holds for a shop window poster, I don’t know, but it has to be better than multicoloured wavy boy.

Oh, I almost forgot. Stop using Comic Sans font as well. It’s shite.