Right so. Earlier, I asked you to try a little experiment.

“Using the index finger of your dominant hand, write the capital letter Q on your forehead. Did the tail of the Q you wrote go towards your left eye or your right eye? I’ll reveal what it means later.”

If you didn’t read the above earlier, do the test now.

Click here to find out what the experiment reveals about you. Surprised?

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Question :When is a new blog on the block not a new blog on the block?

Answer : When it’s one that was launched by Rick O’Shea with no fanfare back in March that he’s just let the world know about. It’s called The Lives of Others.

The first line of the launch post says :

This is a unique project, at least that is what We / I believe

It’s all rather intriguing and mysterious and quite a brilliant idea really. Presumably there are some well read bloggers already blogging there and this makes it more compelling because you are reading it and wondering “who could that be”.

So it will be on my reading list now and I reckon it’s one of those projects that will capture the imagination now that the word is out. Wouldn’t be surprised to see it in book format at some point like the Post Secret project.

I wonder is Rick any good at coming up with snappy tag lines for websites, because he seems to be good at coming up with ideas for blogs. I’ve a project I’m working on at the moment and I can’t think of a catchy tag line. Maybe I’ll blog about and see if I get any suggestions.

Header photo by alkhodarev and adapted under a creative commons license

It’s always good to learn something new every day. Yesterday I learned that Fota Wildlife Park in Cork is one of the world’s leading breeders of this magnificent animal. The latest additions to the cheetah family in Fota were revealed on Wednesday. So cute.

A little experiment that I found interesting in a book I’m reading at the moment called Quirkology. Using the index finger of your dominant hand, write the capital letter Q on your forehead. Did the tail of the Q you wrote go towards your left eye or your right eye?

Write your result in the comments. I’ll reveal what it means later.

Excited? I am For the record, I wrote the Q and the tail went towards my right eye.

Well done to Grannymar on winning the Blog post of the month award. A very touching post. Grannymar definitely walks the talk about encouraging other bloggers too so it was well deserved. Congrats.

Oh, and check out the website that Grannymar has inspired – toyboywarehouse.com

Jessie Buckley FTW in I’d Do Anything on Saturday. Yes, I do watch the programme and watched last years Joseph as well. Sad, I know. I’m hoping to go to London and see the show next year and hopefully she will be in it. Might take in the Lord of the Rings musical too, if it’s still on then.

Finally, a bicycle in the shape of a vagina. Isn’t that just wonderful? Link to the flickr photo below. I’ve made it a NSFW (not safe for work) link.

http://nsfw.in/7ae73b

Chris Pontius of Jackass fame has his Wicklow home on the market for €1.1 million. The Old Schoolhouse in Avoca is a 4 bedroom property and is in a really beautiful location – lucky guy to have lived there as it’s only a short walk from the Meeting of the Waters. He and his Wicklow wife are heading back to live in LA soon, hence the need to offload the country pile.

Get all the details here if you fancy making the move down Wickla way.

The 26^th June is the night that PR people in Ireland all convene in the Mansion House in Dublin for a night of sober reflection on the year that was and a joyous celebration of the year to come. I speak of the the annual PR awards for excellence which are the equivalent of the Irish Film and TV Awards or the PPI Radio Awards.

By subjecting our best campaigns or projects to independent benchmarking, assessment and judgement - and to furthermore make the results of this process available for others to learn from - is undoubtedly beneficial, as it continues to have the desired outcome of raising professional standards across our industry as a whole.

You can browse through the short list on the PRII website here. There’s an absolute ton of campaigns there, and it’s a pity the institute didn’t link to them so we could all have a look at the work of the various companies and individuals involved. Maybe they think that nobody is interested and just couldn’t be bothered presenting the short list in a more attractive and engaging way.

The “Integrated Campaigns” category had instantly recognisable (to me anyway) campaigns up for the award:

The launch of itsyourmoney.ie for the financial regulator (Website)

Ferry Marketing Campaign for Dublin Port (Pen Ire blog link about the campaign)

Mr. Tayto “Looking for Love” for Tayto/Hunky Dory (Mr Tayto’s Blog)

Keep Recycling – Let’s get it sorted for Repak (Further details)

Of all the campaigns listed I think the Ferry Marketing Campaign was the least successful. I saw the posters many times, but I really didn’t know what Dublin Port were trying to communicate to me. I genuinely thought it was some literary promotion they had going.

For my money, the winner of this category must surely be itsyourmoney.ie – just take a look at youtube and the number of spoofs of the “I don’t know what a tracker mortgage is” ad on a bus. I also liked the money monster ad.

What do you think yourself about the various campaigns listed – which one do you think will win the award next month? I’ve set up a poll below so you can have your say!

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Photo in header image owned by Tom Harwood and adapted under a creative commons license.