Archive for March, 2008
How do you advertise Rick O’Shea
Posted by: | CommentsRick had to go and ask what type of art they would use to advertise him. But how would you advertise a man like Rick O’Shea – a riddle wrapped up in an enigma, welded to a microphone? Goddamit, I have a disease (Photoshopitis) and I beg forgiveness for what is about to follow. I give you, Buddha Rick. Solly.

Update : This version differs from the one on Rick’s site as I didn’t know the swastika was a Buddhist symbol and cloned it out mistakenly.
Apprentice Watch – Week 1
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1st Episode. The usual posturing by the candidates making sure they get their voices heard. No drama over team names this year thank God. Always feel sorry for the guy and girl who get pushed into being the first project manager as there is so much on the line.
The task of the 2 teams in this first episode was to sell some boxes of fish worth £600 at a market. You couldn’t get anything easier than this. Both teams pretty much cocked up the task but the girls came out better than the boys bringing home a profit of £152 v the boys £32.32.
While the girls went home to their posh converted factory/home, the boys pondered their future. The project manager for this task for the boys was Alex Wotherspoon (one to watch I’d say) and he eventually decides to bring two toffee nosed knobends back into the boardroom with him for Sugar to decide who gets fired.
Toffee nosed knob end number 1 was Raef Bjayou who said “one” quite a lot and likes to touch his face. He has a BA (Hons) in Politics and History from the University of Exeter. His interests include antiquarian book collecting and cognac. Soon to be most hated man in Britain ? Anyone?
Bigger toffee nosed knob end number 2 was Nicholas de Lacy-Brown a 23 year old “Barrister, Artist and Property Developer” who added the “de Lacy” moniker to his own name because he thought it sounded sophisticated. I had him marked from half way in as most likely to be the first casualty and I was right !
Classic Sugar quote on firing Nicholas
“You were devastated when you got a B in your French GCSE’s, you’ll be even more devastated now when you get a big F. You’re fired.”
Bye bye, Grima Wormtongue…

Not a whole ton of camera time for the Irish girl Jennifer Maguire but she seems like a go getter. Accent was a bit hard to place though. Somewhere in the Irish Bermuda triangle of Dalkey/Shankill/Bordering onto Bray, London and the Isle of Man, or maybe just call it TV3 Expose Girl for the moment.
Important business lesson from this episode :
Determine the cost price of your product and decide on a margin BEFORE you start selling. Ok.
The smelly language course by Tony Buzan
Posted by: | CommentsEveryone is talking about the new Tony Buzan language learning method as published by Collins. Buzan’s reputation has attracted me to the product to find out what the fuss is about + I had a notion at the beginning of the year I wanted to learn Spanish.
So I swung on by Amazon to take a look at the reviews. Lots of them there. This comment made me smile and made up my mind that I will buy it!
“So I don’t want to be too negative about this product because all in all it is nicely presented and easy to use. (It also smells nice. Like crayons. Mmm)”.
13 great Irish company and domain names
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The process of picking a domain name for this blog was a pain. I didn’t know what to call it. I didn’t want to use my name or a derivative. I’m one of those “I’ll know it when I hear it” kind of people. I eventually settled on lecraic because, well, hmm, I dunno, I just liked it and it “stuck”. The process of naming a company is even worse. I went through that process a good few years ago and it was a nightmare (company now defunct though
). It’s not a process I would like to repeat in a hurry.
So, hats off to these great Irish companies / websites that have recently caught my eye. I like the names. They stuck with me and hopefully they are sticking with customers and visitors because without them it’s all for naught. These are the sort of names that if you heard briefly on the radio or read about, you would remember.
Please suggest more great Irish site names and companies (.ie or otherwise). Would love to add more to my list!
Click on the graphic for a link to the sites in question.
Baba Beag – It might depend on how someone pronounces it whether you will spell it right. Hopefully the spelling isn’t too difficult on this one and the name is sticking for them.
The Brew Crew – Rhymes help!
Carlist – Looking for a car, better get a list of cars in mind then. Short and sweet name, really easy to use site. Blogger too.
Chocoholics – Irish chocolote lover? There can be no other domain name. Nice catch.
Dine to meet – Dining and dating. Nice play on words.
Drinklink – Another drink site. Drinklink already part of the Irish lexicon, so they capitalised on that.
Fizzlestix – Loved them when I was a kid, but they sell baby stuff.
Hairybaby – Love the logo. Love the name – sticky, sticky, sticky. Not a .ie but couldn’t not put them on this list.
Little Star Parties – Need stuff for a party, your little star’s party… Who better than little star parties.
Mingle – Another dating site with a sticky name.
PJ’s and Prose – Targetting a niche with a unique name.
Realbeers – Another drink related, easy to remember if you were half cut.
Sass.ie – Site isn’t launched yet, but clever use of the .ie
Domino’s doing the right thing
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Domino’s Pizza in Cork have added an electric scooter to their fleet of delivery vehicles. They recently purchased a Verde 1500 from Cork supplier Verde Autos
The Verde 1500 will travel for up to 70km on a charge and has a a top speed of 50km/h. It retails for €2,500 inc vat. The cost of a full charge is only 12cent!
Cathal McDonnell, franchisee of Domino’s Pizza in Cork, says, “Domino’s Pizza is innovative in its approach to its business and is always thinking about how to be more environmentally aware. Currently 80% of pizzas boxes are made with recycled board and are 100% recyclable, just one step to making the business greener. Electric scooters are also a great way of becoming more energy efficient, and, as a forward-thinking company, an approach for Domino’s to consider in its on-going commitment to the environment.”
Moves like this are to be applauded but unfortunately, unless countries like the United States, China and India do more to reduce emissions, the changes we make won’t have any impact. A particular quote of Tony Blair’s has always stuck in my mind in relation to global warming :
“The reality is, if we shut down the whole of Britain — shut it down, nothing emitted — within two years, the growth in Chinese emissions would wipe out the difference we would make.” “China’s carbon emissions almost equal America’s and in a few years will surpass that level”
In addition to changing lightbulbs at home and making sure the tv isn’t on standby, we should look a bit more closely at our addiction to Chinese made products…. It’s easy for us to go tut tut at the Chinese, but our consumption drives their dirty economic engine. I’ll bet the most dedicated environmentalist would find it hard NOT to buy a Chinese made product.
Hard to see it changing, or maybe I’m just believing too much hype about global warming?
Article image adapted from a Photo by Mike from Zurich under a Creative Commons License












