Ad watchdog says NO to man boobs

The ASAI upheld the complaints of 36 people about the ad above. They played right into the hands of Paddy Power. Advertisers know full well that when they create ads like this, it is bound to raise objections and this creates more free publicity. It even spawned a website which was launched in December 2007 and capitalised on the ‘controversy’. The site attracted 230 comments including one on Christmas Day at 1.54am by Vinnie who said:

“if you find this ad offensive, you have no sense of humour.
if you find it offensive enough that you feel the need to publicly complain about it, you need to find a hobby.”

So hats off to the marketing people at PP. I think they are doing their job, and doing it well. Most Irish people have a sense of humour and will see the funny side of the ad, but the ASAI are doing their job too and they can’t be knocked for that either.

Now, PP should produce a follow on ad with and slap a big “CENSORED” sign over the “offending” nipple and keep the ‘oul brand awareness going.

Full details on all the ASAI complaint bulletins are at www.asai.ie